Many small businesses could benefit from starting their own video channels. With the daily viewing traffic on YouTube spiking past 3 billion, some small business tips can help you to leverage this channel to generate inbound traffic to your website. When creating online video content, you should be consistent, meaning that you create content on a regular basis.

Also be topical and relevant, and only send content that's of relevance to your audience. The content should also be interesting, and feature attention-grabbing headlines and exciting and informative subject matter. You can create your video content with a video camera such as the Kodak Ki8 with a shotgun microphone. Also try to keep your videos short ans sweet, and interview yourself as the business owner or interview your customers and/or experts in your field.