Some small business tips for email marketing success include organizing a focus group. This can facilitate a greater perspective on the entire promotional strategy so that an email marketer can proactively direct a campaign and not just test and adjust as it proceeds.

Also, stitching together sequences of emails to form a cohesive whole is recommended instead of firing off standalone newsletters that focus on the immediate promotion of the day without any connection to your brand's overall image and relevance. It's important to let the subscriber choose the frequency of newsletters and email communications as well, Going with a standard frequency for a couple of months and then asking the customer if they'd like to change it is often the most effective strategy, because at the very beginning of the relationship the customer may not be ready to express a preference regarding your email campaign.